Color psychology is a phrase used to describe the effect that
color has on human behavior. The psychology of color is certainly not a new concept. In fact, it has been around for hundreds, if not thousands of years. Colors tend to carry non-verbal and subliminal messages, and the color spectrum evokes different emotions and physiological responses in people. The reactions people have to specific colors may be influenced by many factors, including their culture, location, gender, or even their age.
The emotions that are evoked by various colors are not always gender-specific. The same colors may generate one emotion in men, while producing a completely different emotion in women. Colors may also have different psychological impacts in different cultures. In eastern cultures, white might represent death; whereas in western cultures, white can represent life, marriage, or rebirth. Colors may also have a different impact on people in different age groups.
Emotion of Color in Web Design